Advertisement Definition
An advertisement in any other case known as an ad or advert, is commonly taken into consideration a public communique that
promotes a product, service, brand or event. To some the definition can be even broader than that, extending to any paid communique designed to tell or have an impact on.
It’s essential to observe that marketing isn’t always the same as advertising; it is instead a subcategory of it. Advertising is a form of paid advertising and marketing that the advertiser enjoys whole manage over.
There are two types of advertisement:-
· Classified advertisements :-
These advertisements bring together people who need each other. The employer and the employee , the seller and the buyer the teacher and the student , the landlord and the tenant etc. These advertisements are placed in the classified columns of a newspaper and use telegraphic language for brevity . The information is sequenced logically .
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· Display advertisements :-
These advertisements educate the masses about various products and services and how to obtain and use them . They are an effective mode of reaching out to potential customers and creating demand . Hence they are designed for visual appeal and set in boxes , widthwise . They use persuasive language besides giving factual information.
IMPORTANT FEATURES OF ADVERTISEMENTS
· A good headline :-The first few words of your advertise
should be eye catching and grab the attention of the reader. So it is important that the vital information about what you are selling , whether a service or a product , is specified in the first few words .
· Precise and descriptive :-Use concise phrases and pack as much
information as you can in a new words that interest the reader. For example , in case of an advertisement for a gadget the adjectives ‘ Affordable , powerful and updated ’are eye catching and at the same time establish the price , quality and benefit of the product .
· Logical and balanced :– The essential information about the
service or product that you offering should be presented in an organized sequence of facts and layout .
· Visually attractive :– Display advertise should attract the
reader and arrest the attention by use of catchy phrases , offers , facts , and visuals .
· Call to action :– At the end , it is important to create write appeal by using phrases like ‘ Research based ’ and ‘ Time tested ’ or mentioning the credits received , such as “ ISO ” certified .
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